Video here
It’s well known that protein, and the quality of the protein, is important for the maintenance and development of you pet’s skin and coat.
Hair is more than 90% protein. Skin and hair, with normal turn-over, requires 30% of the animal’s daily protein intake.
Protein deficiency from an inadequate diet can be seen in dogs and cats. In fact, it’s obvious. When I visit a dog park I can spot most of the dogs on a cheap kibble diet. I sometimes confirm it when I chat-up the owners.
It’s obvious because their coats don’t have luster and are dull because of depigmentation.
The fur and hair can be brittle or course. The fat layer under the skin doesn’t ride on the body correctly. The skin is sometimes scaly, greasy, and there are occasionally minor infections or irritations.
I was visiting some kittens this past weekend that were still nursing. Their coats were amazingly soft and lush. The mother was very healthy and giving her kittens a nutritionally rich feast as Ma nature intended. You could see the health in their soft coats.
Like in humans you can usually pick-out people who have terrible, or great diets. They exude health.
It’s simple to get that. For a shiny, healthy coat and great skin all you have to do is feed high quality proteins, with minimal processing, make sure it’s a balanced diet.