Interview: Red Rock Life

Interview: Red Rock Life

This is the first Fetching Foods magazine article.  The publisher framed the article to memorialize it. Very cool.

Here’s the article’s text:

Where did you grow up?  How long have you lived in the area? 

Las Vegas welcomed me in 2006 from my birth city of Sacramento, California.  I was raised just north in a small town called Yuba City.  I’ve lived and traveled all over the world, eventually making my way back to to the Sacramento area before settling in Vegas.

Tell us about the events that led up to where you are now

I was an athlete in my younger days, exposed to a full-time nutritionist, which was my introduction to nutritional science.  I took up nutrition as an interest, which eventually led me to discover a passion for the culinary arts — I wasn’t able to get meals made the way I wanted, to my standards, with the nutritional profile I needed, while still tasting great.

A couple of years ago I got two Rhodesian Ridgebacks, Rex and Rosie.  When I looked into what to feed them it only made sense that kibble, the dry food pellets that most people feed their pets, is highly processed and an unnatural food.  As you know minimally processed foods are the most nutritious.

I looked for the most minimally processed, healthiest food I could find.  That led me to raw.  I never heard of raw feeding before then.  With previous pets I’d take the expensive bag of food (kibble), replete with pictures of winning show dogs and plates of meats and vegetables to the check-out counter thinking “what lucky dogs I have.”  With Rex and Rosie I didn’t see how food in a bag with an unpronounceable ingredient list was the best choice for my dogs. And I wondered if those big companies with big marketing budgets really had my dogs’ best interests at heart.

I ordered raw food from a premium commercial pet food company.  I’ll never forget the first feeding, lying on the floor, giving my pups the raw food thinking “This is it … this is how I kill my dogs.”  That’s not what happened at all.  In fact it was the opposite.

Even with the high-end commercial raw I found the food lacking and not to my expectations.  That’s when I started making food for Rex and Rosie, seeing physical improvements over a short time.  Then friends tried my food on their pets with similar results.  Fetching Foods was born.

What is your business? 

Fetching Foods is a boutique company that makes ultra-premium raw food for dogs and cats. Our ingredients are top-quality, human-grade, organic, and whole.  Processing is minimal to maximize the nutritional value of the meal.  We never use fillers, preservatives, grains, soy, starches, artificial flavors or colors.  Our food is 100% natural.  I personally hand-select every piece of meat and produce that goes into our pet meals from the same places you get your food.  That’s right, I make meals for pets, while others make dog food and cat food.

Our food is expertly handcrafted using locally/area grown organic produce when possible.  Meats come from the USA and are non-GMO, hormone free, humanely raised USDA certified for humans. Our packaging is recyclable.  The food is delivered directly to your door.  Not only is Fetching Foods great for your pets, it’s easy on the environment.

What is unique about your business (what sets you apart from the rest)?

It’s our product’s quality.  Our food has been tested by independent laboratories for nutrient completeness and it ranks with the best you can find.  And it tastes great to dogs and cats because it’s what they were born to eat, not kibble/dry food.

Each batch of dog and cat meals are individually made for your pet.  Our meals even vary by the season ensuring the freshest ingredients are in each batch, giving your pet a variety rather than the same food day-after-day.  No other pet food company can claim that.

Given your business expertise and the nature of what you do, what advice (whether general or specific) can you offer to the residents?

If you’re thinking of feeding your dog or cat the best food possible, that means switching to raw. I remember what it was like to start raw feeding.  It’s understandable to have some anxiety.  Change can be scary, and feeding raw is still new in the USA.  Plus you love your pet like a family member (otherwise you’d just be tossing some Ol’ Roy in a bowl instead of reading this).  Raw is an unknown.

But I’m here to tell you, it will be the best change you can ever make for your dog or cat. If you ask any dog or cat owner who has fed raw for more than a few weeks if they would ever go back to kibble, 100% of them would say NEVER!

Remember, it’s easier and cheaper to prevent health problems rather than curing them.  Diet is a significant element for good health, human or pet.  Raw can lead to a longer, happier life, lush coat, fewer allergies/scratching, cancer risk reduction, increased energy, and much more.

What else we should know about you, your family, or your business?

Feeding raw can become confusing as you contemplate the many options available.  Call us and we’ll help you figure out what’s best for you and your pet(s) whether you buy Fetching Foods or not.  We’re truly interested in the health of your pet above selling you food.

The Fetching Foods experience includes our no-charge concierge service.  Visit our FAQ page for a list of commonly used services, along with much more information.

Business contact information (phone, address, website, email, etc.):

Troy Allison, CEO

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