CUSTOM MEALS

The Perfect Meal, Made Just For Them.
Your pet is one-of-a-kind. Their food should be, too. Whether you’re navigating complex health issues, tackling tricky allergies, or simply want to provide the perfect diet, our Custom Meals put you in control. We make it easy to design a meal that meets their exact needs, combining our nutritional expertise with your personal choices.

Getting Started is Easy!
Ready to build a better bowl? For most pets, creating a custom meal is simple. Just tell us:

How you want it: Choose between Raw or our nutrient-preserving Gently Cooked option.

The Foundation: Select one of our balanced base formulas (e.g., “Make like Just Cat” or “Make like Only Dog”).

Their Favorite Flavors: Pick the perfect protein(s) from our extensive list.

Simple Tweaks: Need to leave something out or add a little extra? Let us know here.

That’s it! We take your selections and handle all the complex nutritional science, ensuring every meal is complete, balanced, and perfectly tailored to your specifications. No guesswork, just great food.

Advanced Customization for Total Control
For pets with more specific needs, our platform offers a deeper level of personalization. Here, you can fine-tune every aspect of their diet in partnership with us or your veterinarian. HINT: Scroll down, below the builder form, to see the definitions for each field.

Unique Proteins: Go beyond the basics with over 20 novel proteins like ostrich, camel, alligator, and elk—perfect for allergy management or rotational feeding.

Organ Options: Include specific organs like heart, liver, kidney, or pancreas, or remove them entirely from the formulation.

Nutrient & Ratio Control: We can modify fat, fiber, and protein ratios, adjust micronutrients like phosphorus for kidney support, or formulate to a specific standard like 80/10/10.

Targeted Health Support: Add beneficial herbs and nutraceuticals like slippery elm, chamomile, or turkey tail mushroom to address specific conditions like IBD, CKD, Pancreatitis, Cushing’s, UTIs, and more.

Custom Textures & Portions: Choose the perfect texture (regular, chunky, or fine grind) and have your 5lb order pre-portioned into convenient sizes from 4oz to 32oz.

Your Partner in Pet Health
Feeling overwhelmed or need expert guidance? You don’t have to do it alone.

Book a Diet Consultation with our team, and we’ll work directly with you to design the ideal diet. We are also happy to collaborate with your veterinarian to ensure your pet’s meal plan is a perfect fit for their overall health strategy.

Ready to create the meal they were born to eat? Select Dog or Cat below to begin. Or, alternatively, use the new guided custom meal builder here